29/01/2019 Andrew

Spotlight on…the Printing Industry

Overview

The primary goal of the printing industry is to convey a customer’s message to its target audience on some form of published material, whether it’s a newspaper, magazine, book, brochure, directory, or product packaging.

Businesses in the printing industry take the customer’s message and, depending on the services available, design the end product, lay it out, and print it. The printing industry has undergone a major transformation in the last decade.

Today, almost all major printing companies have switched to a digital format, with the usage of traditional printing methods constantly declining.

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